Form and Content
lexicon. form and content. "when form predominates, meaning is blunted; when content predominates, interest lags" - paul rand interpretation of form and content both in typography and image. the type is set on a simple grid, on the left says 'c', it stands for content and on the right 'f' for form. so as the type spreads to the right, the form gets interesting yet it can't be read and to the left, the opposite. the image also represents the relationship between form and content. a 'seemingly' apple is made of colorful post-its, it's the decoration and the form part of a design. but the real content, which is a regular picture of a pear, appears as the form, or the post-its are removed.